The Associated Students (AS) is a student-led nonprofit auxiliary of CSU, Chico that enriches the quality of campus life through programs and services created for students by students.
As a Student Graphic Designer for the Associated Students, my role compromised of creating visually dynamic designs for print and digital media. The AS organizes various events throughout the academic year and relies on overall student attendance. Through my ideation and collaboration with Associated Student’s design team, we curated engaging designs to get Chico State’s student body excited about events and programs.
51st Annual International Festival 2024
The Associated Students annual International Festival is an opportunity for our campus and the Chico community to be immersed in amazing cultures, traditions, and history from around the world. For this year’s design the client wanted a vintage postcard feel with iconic typography and imagery to provoke a world traveler aesthetic.
Programs
Adobe Photoshop, Illustrator
Are You Comfortable In Silver? 2024
The Third Floor Gallery, located on the 3rd floor of the Bell Memorial Union, is a student exhibition space designed to allow student artists to experience the joys of showcasing their work. Artist Theo Osborn wanted to showcase his original artwork that represented the juxtaposition between humanity and technology through mammals and silver.
Programs
Adobe Illustrator
Halloween Skate Spooktacular 2023
Halloween Skate Spooktacular is an annual event held at the Wildcat Recreation Center. It features rollerskating, free food, and other festive activities. By creating a set of custom characters it plays on the traditional Halloween themes we know and love, but provides a fresh flavor that speaks to the event. Bold typography was utilized to clearly state the event title and form a nostalgic feel similar to classic horror films.
Programs
Adobe Illustrator, Procreate
Community Engagement Workshops 2024
C.A.V.E (Community Action Volunteers in Education) is one of the oldest programs of the Associated Students. C.A.V.E aims to serve a broad base of community needs through meaningful volunteer opportunities and the development of student leaders. Community engagement workshops are held each semester to train and educate volunteers on a variety of topics from basic needs to voting.
Programs
Adobe Illustrator, Photoshop
BFA Interior Architecture Senior Exhibit 2023
Photography taken by the IARC seniors was supplied to me to be included in the design. I worked with the client to intertwine the names of the seniors presenting into the artwork and create a compelling color story with appropriate typography. The final design creates a modern and timeless look that easily communicates the event to viewers.
Programs
Adobe Illustrator, Lightroom
Climb Nights 2024
By utilizing the theme “Climb Nights” I crafted a starry night landscape that has strong contrast against the bold typography. The imagery of the climbers allows for viewers to easily understand what activity will be taking place at these events, and evoke a sense of excitement and adventure. Materials for this event include printed posters as well as digital components for social media and digital signage.
Programs
Adobe Illustrator, Procreate
FLO T-Shirt 2024
First-Year-Leadership Opportunity is a year-long program that is designed for first-year students who are looking for ways to get involved with the Chico State campus. Each year FLO creates a new shirt to highlight the academic theme of the program, which was space. The FLO coordinators wanted five planets to represent the five small student groups in FLO, FLO-G’s. They also communicated to me that they wanted the overall design to be airy and delicate.
Programs
Adobe Illustrator, Procreate
Karaoke & Trivia 2023
In honor of Asian American & Pacific Islander Heritage Month, Associated Students held a Karaoke & Trivia Night. Our clients wanted bright pastel colors and to highlight that there will be prizes and free food at this event. When creating the typography, I utilized scrapbook lettering and various typefaces to give a light-hearted, fun feel that was reminiscent of K-POP imagery. Thanking the student organizations that put on this event was another key element our clients wanted to include.
Programs
Adobe Illustrator
16th Annual Juried Art Education Show
The Third Floor Gallery, located on the 3rd floor of the Bell Memorial Union, is a student exhibition space designed to allow student artists to experience the joys of showcasing their work. Every year the Art Education students of Chico State hold an annual show to display their works. For this year they wanted a color scheme to fit alongside the artwork with bold type treatment.
Programs
Adobe Illustrator
Photography by Dashell Ferrero