Sprouts in Education

Problem & Overview

Chose one of three design briefs assigned to create a concept brand identity. The brief I decided to dive deeper into was a community and children’s connection non-profit. Designers were tasked with creating a visual identity and company positioning strategy.

Solution

Sprouts in Education is aimed at serving K-5 students in their pursuit for science education. In California, science education is not mandated into teaching curriculums like English Language Arts and Mathematics. To combat this issue, Sprouts in Education was created to bring science education to elementary schools and students across the state. When creating the brand identity and strategy for Sprouts in Education, I wanted it to have a youthful feel with strong ties in sustainability. An entire brand book was curated to capture the look, feel, and goals of the organization and how to utilize their visual identity for future collateral.